Flexibility is key. Spinning up instances, regardless of whether they are with AWS or not, needs to be easy, scalable, and allow for various operating systems, development environments/programming languages, and databases.
There are 2 basic strategies that are common to Startups, SMBs, and Enterprises: create new services/apps; migrate existing services/apps.
Justification for the business depends on TCO and must balance the cost of capital to acquire infrastructure vs. the expense of leasing temporary infrastructure.
Going to take a closer look at the AWS "economics" later.
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